Unless you’ve been living under a rock, you know about the ALS ice bucket challenge. While I was personally skeptical at first, the fact the the ALS Association has 1.1 million new donors, and raised $53 million since the campaign started shows this is actually working.
Leave it to the video game industry to raise the “ice bucket” challenge to a whole new level though. Bungie, the company responsible for the ever-popular Halo franchise, and creators of the hotly anticipated Destiny, have issued their own challenge:
Now comes the really cool part, not only did the team donate to alsa.org, but they announced that 20% of all sales made at the Bungie store between now and Destiny’s launch day (Sept. 9th) will go directly to ALS research. So click HERE to go to the store and pick up some cool swag for a good cause.